Executive MBA Class Visit - Principles of Marketing

EMBA 712 Principles of Marketing: Planning Implementation & Measurement

Professor: Skip Perham

This course focuses on marketing strategy, or the "Big M". In order to make effective strategic decisions, you as a manager must identify and measure consumers' needs and wants, assess the competitive environment, select the most appropriate customer targets, and then develop marketing programs that satisfy consumers' needs better than the competition. Further, marketing focuses on not only short-run sales and profits, but also the long term relationship of a company to its key stakeholders. Through this course, you are expected to gain a solid understanding of marketing theories and practices and be better equipped to engage with marketing as a critical business function to any organization and in any industry. We hope you'll stay for informal conversation with the current EMBA cohort at 12:15 to learn about their unique experiences in the program!