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MAC Class Visit: ADPR 702 Marketing Communication Research

Thursday, September 26, 2024 at 5:00 PM until 7:30 PMEastern Daylight Time UTC -04:00


Suffolk University
73 Tremont St Rm 1044
Boston, MA 02108
United States

Examines the tools and techniques used to gain understanding of audiences for marketing communication messages. Covers the fundamentals of account planning, including strategic planning and research methods.

Registration is no longer available because the event has been cancelled.